HELM

HELM does the admin so you can stay in the work. Customer messages answered, jobs booked, quotes sent, invoices chased, whether you're a one-person PT or a five-bay garage.

No card needed. Cancel anytime.

See it for your trade · live demo

Tap your trade to jump to the live demo and chat with HELM yourself.

Try it · live

Have a go yourself.

Pick your trade to see HELM running for that business. Then scroll down to chat with HELM yourself.

Live demo · pick a trade
All data is fake. Tap "Try it" inside the dashboard to send a fake customer message.
↑ This is a real HELM dashboard. The "Try it: send a fake customer message" button (bottom-right of the dashboard) fires a realistic message + AI reply.
Sandbox · chat with HELM yourself
Open full-screen ↗
↑ Text HELM like a real customer would. It books, quotes, takes payment, pings the owner.

See it work.

One message in. One booking out. Everything in between, automated.

Customer · WhatsApp
AutoCare Croydon
online
HELM · Thinking
Owner · Dashboard
Today's board
Booked
In progress
Empty
Ready
Empty
Owner · WhatsApp

What you'd save with HELM.

Typical UK garages lose ~15% of bookings to no-shows and pay 1.7-2.0% per card transaction. HELM takes a deposit at booking, fills the slot if someone no-shows, and processes payments at lower rates, saving you twice.

£15,000
£2k£50k£100k£200k
No-show recovery · per year
£19,800
Deposit at booking cuts no-shows ~15% → ~4%. When one does happen, HELM auto-offers the freed slot to upcoming customers, first reply wins. Each one recovered is real work back on the board.
Lower-rate card processing · per year
£720
HELM books on modern card rails (1.4% + 20p) instead of the typical UK card-terminal rate of ~1.7, 2.0%. Most owners switch on day one.
Total · per year
£20,520

Plus same-day invoicing means your money lands days faster, and HELM never invents a price (every £ on a customer quote is approved by you or in your catalogue).

Assumptions: 1.75% blended fee on a typical UK card terminal; HELM-managed card processing at 1.4% + 20p per transaction; average job £180; no-show rate 15% → 4% with deposit-at-booking; £150 average lost work per no-show. Conservative figures from published UK garage benchmarks, your real numbers will vary, and we'll show you per-shop estimates on a call.

What HELM does.

Designed to remove the admin, not the people.

Answers your WhatsApp and email

Every customer message lands in one place. HELM replies in your tone, knows who's messaging, and books them in, even at 9pm on a Sunday.

Books and confirms jobs

Holds your diary. Proposes times that actually work. Confirms the day before. No-shows drop, double-bookings disappear.

Chases the money

Renewals, services due, unpaid invoices. Politely and persistently followed up, in your name, in your voice.

Sends quotes and invoices

Drafts the quote from the conversation. Sends the invoice the moment the job's done. Customers approve with one tap.

Writes the post-job summary

Branded PDF with photos, line items, costs, and what to watch for next time. Customers forward it to their accountant.

Tells you what needs you

One short morning brief: what got booked overnight, what got paid, what needs your eyes. About two minutes of admin a day.

Answers your phone too. New.

An AI receptionist that picks up when you can't, knows your prices, hours and diary, and books the caller in, in a natural voice. Switched on for you on request.

Set up in minutes. It does the rest.

Most of the work is reading you, not configuring you. Point it at your website and it learns the business.

Reads your website

Paste your site and HELM pulls your services, prices, hours and tone, so it sounds like you from the first message. No forms to fill.

Prices your way

Fixed, per hour, per unit, day rate or quote-on-site. It quotes each service the right way, and never invents a number it cannot stand behind.

Knows your hours, and your emergencies

Set when you are open and what counts as urgent. A normal message waits till morning; a word like 'flooding' reaches you at 11pm.

Stays in your patch

Give it your travel radius and it turns down jobs too far out, politely, instead of booking you a 40-minute drive for a 20-minute job.

Says no, nicely

Tell it what you don't do and it refers those enquiries on with a kind word, rather than taking work you'll have to unpick later.

Sounds as human as you want

You choose how it answers 'are you a real person?', open about being an assistant, or simply discreet. It never lies about it.

Built for hands-on work, solo or team.

Same brain. Different vocabulary. Whether it's you on your own or a shop floor of ten.

Garages demo →

MOTs, services, parts, courtesy cars. Live now.

Salons & barbers demo →

Hair, lashes, brows, nails. Knows each client's regulars.

Personal trainers demo →

Sessions, programmes, payments, no-show recovery.

Window cleaners demo →

Round-day reminders, gutters add-on, paid same day.

Dental & hygienists soon

Recalls, treatment plans, reminders, payment plans.

Driving instructors soon

Hours-tracking, rebooks, test-day comms, theory chase.

Tutors & coaches soon

Recurring slots, parent comms, progress updates, invoicing.

Mobile beauty & nails soon

On-the-road bookings, deposits, location confirms.

Vets & mobile vets soon

Vaccinations, recalls, prescription refills, post-op check-ins.

Physio & sports therapy soon

Course of treatment, sliding scale, missed-session chase.

Dog groomers & walkers soon

Recurring bookings, route admin, photo updates.

Mobile trades soon

Quoting from the van, parts ETA, customer updates.

HELM scales down to a one-person business and up to a multi-site team. Same product, different shape.

How it shows up.

No new app for your customers. No app for you either.

For your customers

They WhatsApp the same number they always have. They reply to your emails. HELM picks up. They never know they're talking to anything other than your team.

For your team

WhatsApp the bot 'show today', get today's board. 'Approve 4f3', done. The mechanic / stylist / clinician marks a job done from the floor in one message. HELM does the rest.

For you, the owner

A web dashboard kept up-to-date by HELM in real time. Today's board. Customer history. The audit log of everything HELM did. Override anything in one tap.

Pricing

Pay for outcomes, not channels.

Two plans, WhatsApp and email included in both. Reactive answers everything for you. Growth goes one step further and brings the money back through the door. No contracts, no setup fees, 14-day free trial.

HELM Reactive
Every customer answered, in your name
£80 /mo
14-day free trial. No card to start.
Included
WhatsApp and email
Answered 24/7, in your tone
  • Answers your WhatsApp 24/7
  • Books and reschedules jobs
  • Confirmations by WhatsApp and email
  • Full dashboard, owner controls
Start free trial →
Most popular
HELM Growth
HELM goes and gets you business too
£200 /mo
14-day free trial.
Included
Everything in Reactive, plus revenue recovery
Pays for itself the first month it brings work back
  • Everything in Reactive
  • Recall and rebooking chases
  • Lapsed-customer win-backs
  • No-show prevention
  • Monthly "revenue recovered" report
Start free trial →
Enterprise
Franchises · multi-site
£999 /mo
From £999/mo. Talk to sales.
Included
Everything in Growth, across every site
Multi-site, head-office rollup
  • Everything in Growth, every site
  • Multi-site head-office dashboard
  • Cross-site KPIs + revenue rollup
  • SLA + named account manager
  • Onboarding workshop included
Talk to sales →

Running a trade body, consultancy or franchisor with members you'd onboard at scale? Talk to partnerships about white-label →

WhatsApp and email included in every plan. Any per-message network fees are billed at provider cost (WhatsApp pennies per chat). No markup, no surprises.

Common questions

Stuff people ask before signing up.

Does it replace WhatsApp? +
No. HELM connects to your WhatsApp Business number. Customers text you exactly like they do today, you just see HELM's drafted replies instead of doing the typing yourself. Confirmations also go out by email.
Does my customer know it's AI? +
If they ask directly, HELM tells them. Most customers never ask , the replies sound like you because they're trained on your tone. You can also tell customers up-front if you prefer.
What if the AI gets it wrong? +
In the first 14 days, HELM drafts replies and asks you to approve before sending. After that, you choose how much to hand over. You can take over any conversation at any time, even mid-message.
Does it cost per message? +
Both plans include WhatsApp and email in the headline price. There may be tiny per-message network fees on top (pennies per chat for WhatsApp), all at provider cost, no markup. For most small businesses that's a couple of pounds a month total.
Do I need to set up the messaging myself? +
No. We handle the WhatsApp setup for you as part of onboarding. You give us a number for HELM to send from, we wire the rest in the background. Usually live the same working day.
What happens to my data if I leave? +
It's yours. Export everything as CSV from the dashboard. We delete our copy 30 days after cancellation. We never sell customer data and never train shared AI models on your messages.
Can I trial it without giving you a card? +
Yes. 14 days free, no card. You add a card before day 14 if you want to keep going. If you don't, the account pauses gracefully, your customers still see normal replies until you decide.

Something else? Email louis@helmai.co.uk and we'll come back to you within a working day.