Tide & Co.
Pipeline

Active pursuance.

The AI is working on these for you in the background. Recall windows, quote chases, follow-ups, unpaid invoices. You only step in if you want to override.

Recurring recalls

Customers due for the work they had last time. MOT, full service, annual check.

2 open · £230 est. value
Amelia (regular) Rebook due Cut + colour every 6 weeks, last 03 Apr due this week
Pattern: rebooks every visit within 24h of the reminder. · Last touch 03 Apr (last visit) · Next AI nudge today after appt
See AI draft for next nudge ↓
"Hi Amelia, lovely seeing you, want me to put you in for 6 weeks' time same slot?"
Grace M. Highlights overdue Last visit 14 Feb, normally every 8 weeks overdue 5 weeks
Usually books in advance. Worth a soft nudge. · Last touch 14 Feb · Next AI nudge today 17:00
See AI draft for next nudge ↓
"Hi Grace, realised it's been a bit since the highlights, want me to find you a slot? Mia has Wed afternoon if you fancy."

Quotes awaiting reply

AI follows up at +2 days, +5 days, +10 days. Each nudge persona-matched.

1 open · £900 est. value
Natasha (new) Wedding party enquiry 6 people, hair + makeup, 11 July +1 day, no reply
High value (£900+). She viewed the message twice. · Last touch yesterday (initial quote) · Next AI nudge today 16:00
See AI draft for next nudge ↓
"Hi Natasha, just checking you got the wedding quote ok. Happy to walk through it on a quick call if easier."

Post-job follow-ups

+24h check-in. Helps reviews, catches issues early, prompts the next job.

1 open · £180 est. value
Rebekah (bride) Trial today Wedding 14 June post-trial check-in
AI will check in tomorrow with photo follow-up. · Last touch today (trial) · Next AI nudge tomorrow 11:00
See AI draft for next nudge ↓
"Hi Bex, hope you loved the trial yesterday, want me to lock in the wedding day slot at 7am as we discussed?"

Unpaid invoices

Chase ladder. Polite at +3 days, firmer at +7, escalates to you at +14.

1 open · £20 est. value
Tina B. No-show fee £20 Missed Sat 24 May +1 day, 1 nudge
Said she'd pay yesterday, hasn't yet. · Last touch yesterday (gentle nudge) · Next AI nudge tomorrow 10:00
See AI draft for next nudge ↓
"Hi Tina, just a heads up the £20 no-show fee from Saturday is still open whenever you're ready."

Dormant regulars

Customers who used to come regularly and have gone quiet for 3+ months.

1 open · £0 est. value
Sasha O. Was regular Used to book every 5 weeks, stopped Nov 2025 quiet 6 months
Moved areas? Worth a one-line check. · Last touch 08 Nov 2025 · Next AI nudge Wed 28 May 11:00
See AI draft for next nudge ↓
"Hi Sasha, realised it's been a while, hope you're well. If you ever fancy popping in I'm still around."

Pursuance health

Outreach last 30d
87
54 replied · 22 booked
Reply rate
62%
+8% vs last month
Recovered revenue
£1820
Bookings from AI nudges, last 30d
Suppressed
3
Customers paused by you